FACEBOOK HOME; ZUCKERBERG'S ANDROID TAKEOVER
Mark Zuckerberg wants to turn your Android phone into a simple, sharing device. And by that, he means he wants to turn it into a Facebook phone.
Facebook just announced its newest product, Facebook Home, which all but turns any Android handset into a “Facebook phone” by putting the social giant right there on the home screen and all of its products at the forefront of the UI. It isn’t a phone made by Facebook. It’s actually something better than that, and in some ways, more important: a deeply integrated application with its hooks set tightly into the Android platform.
CEO Mark Zuckerberg has been hinting at this route for years, all while combating Facebook phone rumors. A phone is “so clearly the wrong strategy for us,” he said in 2012. And he’s right. Facebook can’t take on Apple and Samsung, or even Microsoft and BlackBerry, for that matter. Making hardware is a lot of work, and that kind of work doesn’t make sense for Facebook right now. Instead, the social network is making sure that it can be as front-and-center as possible on all the most popular platforms today.
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